5 Digital Marketing Trends You Need to Embrace

By Steven Czyrny

If you want to create a competitive edge in your business, it might help to know digital marketing trends.

In this article, you will learn all about the latest trends and how to use them to your advantage, to advance your business.

Video Advertising

Advertising with a video is not only a creative way to market your business but also in advertising in general.

Videos tend to have a lasting impression on people, and there are so many ways that you can go about it. You can use flashy subtitles or promote a catchy gimmick, whatever your heart desires, just make sure it’s original.

With the rise of social media, videos are the best way to advertise or to make sure it gets views anyway.

Contests and Giveaways

A good way to catch your audience’s attention is to run a contest and give away. This is also a clever way to get your customer’s information so you can send them promotional materials.

Customers love free things and will be drawn to the contest, it will help them remember you.

The best case scenario is that the customer really enjoys the product from the giveaway, and feels compelled to purchase items of a similar nature from you.

Marketing Automation

If used correctly, marketing automation can make functions such as email marketing and social networking work more efficiently.

If you are unfamiliar what this system is, it’s the thing that is behind automatic responses to improve customer service and automatic emails with a fixed trigger.

Marketing automation improves productivity by a fairly nice margin, not only that but it reduces marketing overhead.

Know Your Audience to Reach Your Audience

It is important in most lines of work for you to do your homework, aka research.

First, choose which demographic you want to target, the age range, gender, location, income, anything you can think of.

The better you know your target audience, the easier it will be for you to market towards them. If you can effectively market your audience, profit will follow I assure you.

You can add on to this by also studying your competition. If you know what kind of content they’re going for, you can counteract it will ideas of your own.

Study the data, and then serve up killer content!

Consistency

The last piece of information that you need to take away from this is that you need to be consistent with your posting.

This doesn’t mean just posting regularly, though that is important, it also means keeping the same voice, tone, quality.

Consistency will help your audience know you as a company, and help you keep their attention. You gain customer trust, and again, if you don’t post regularly your site/blog will look pretty sad.

Digital Marketing Trends

When running your business, it is very important that you keep up with digital marketing trends.

If you can target your audience and keep them on your side, you will be sure to succeed.

For more helpful business tips, click here.