Why You Need Business Process Management (BPM)
By Steven Czyrny
Business processes occur within every business, every day. Some are more complex than others, but as your organization grows, and you need to delegate to your team, documenting these processes by modeling them, communicating them to everyone, and analyzing key results will improve the day to day operations of your company.
According to the BPMInstitute, Business Process Management is ” the improvement and management of a firm’s end-to-end enterprise business processes in order to achieve three outcomes crucial to a performance-based, customer-driven firm: 1) clarity on strategic direction, 2) alignment of the firm’s resources, and 3) increased discipline in daily operations.”
Business Process Management typically requires diagramming the process by modeling the various actors or stakeholders, tasks, events, potential outcomes, etc.
Below is a nice example of a Business Process Model that illustrates the process of a cab company booking a new customer:
BPM can help a variety of departments address a range of challenges, including:
-Human Resources: BPM is often used in human resources to document the hiring and on-boarding processes. Making sure everyone has a clear understanding of their roles when it relates to new hires ensures that they are comfortable with their environment, technology, co-workers, and responsibilities.
-Information Technology: As you may imagine, IT departments often utilize BPM to organize interactions with software and new projects. Constant testing and evolution of internal systems occur, so having set processes really helps knowledge transfer, uniformity, quality control, and time management.
-Marketing: As the marketing landscape has become more and more complicated, BPM can help prevent mistakes while maintaining important branding and messaging standards. Most large companies have separate departments within their overall marketing group (ex. digital marketing, content creation, design, public relations, media buying, etc.) and it can be very difficult for these different teams to effectively work together if there aren’t clear processes in place.
These are just a few common instances where you can see how using BPMs can help growing companies.
Some benefits of business process management include:
- Maintaining Consistency
- Managing Risks and Ensuring Compliance
- Saving Time By Eliminating Mistakes
- Increased Understanding of Roles & Responsibilities
- Better Use of Resources
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