Look Who’s Talking: 4 Tips for Boosting Your Social Media Engagement
By Steven Czyrny
If all your social media is gathering is crickets, it’s time to take advantage of these tips for social media engagement. Read on to get your audience talking.
Are you trying to boost your social media engagement?
Guess what: you’re not the only one. Over 75 percent of small businesses say they use social media as part of their marketing efforts.
This means chances are that your competition is using social media as well. To beat them, you have to create more user engagement. Engagement makes people feel connected to a company which gives you their loyalty. But creating engagement isn’t easy.
Lucky for you, this article will give you a few tips to increase social media engagement.
Read on to learn more!
1. Create a Poll
One of the simplest ways to improve social media engagement is to create a poll. Polls tend to be easy to come up with, and people love to engage with them.
Why?
Polls are anonymous. Oftentimes, people don’t want to voice their opinions on social media. But if you give them a way to do it without showing their face, it’s easier to get them to engage.
But polls can also lead to more traditional engagement, giving you even more benefits. And, at the very least, this will make your followers feel heard by you.
2. Use Media
When people are on social media, they prefer to see images. Images and videos can increase interaction and sharing if used well.
Make sure that the media you use doesn’t hurt you. If you use a poor or outdated photo, it can reflect on the way people think of your brand.
3. Do a Giveaway
If you’ve been on social media in recent years, chances are you’ve seen some kind of giveaway. Even if you don’t do a huge giveaway, people will still engage with it.
Simply tell people what you’re giving away. A t-shirt, mug, or some other type of swag will do, but you can also get creative.
Then, tell people what they have to do to enter into the contest. Usually, they need to tag their friends or share the post to enter.
This is where your engagement goes through the roof. If you have just 50 people tag 3 friends, that’s 150 new people looking at your social media page!
After a week or so, give the item away to a lucky winner.
4. Respond to Comments and Tweets
If you’re failing to respond to what people say to you on social media, you’re missing one of the biggest opportunities for engagement. Responding makes people feel even more connected to your business, and they may even share your response.
Don’t respond to positive remarks alone though. Make sure to respond to people who say negative things about you too. You might not want to act like Wendy’s, but acknowledging people’s concerns can be an effective engagement too.
Looking for More Ways to Boost Social Media Engagement?
You may not be a marketing expert, but this article should give you some ideas on how to boost your social media engagement.
But because social media is ever-changing, you aren’t done yet. Get in contact with us to learn what we can do for your digital branding.