by Steven Czyrny | Aug 8, 2023 | Insights
Market research plays a crucial role in helping businesses understand their target audience, competition, and market trends. Among the various research methods available, in-depth interviews stand out as a valuable tool for gaining rich and nuanced insights. In this...
by Steven Czyrny | Aug 4, 2023 | Insights
Mystery shopping market research, also known as secret shopping, is a method used by companies to evaluate and assess the quality of their products, services, and customer experiences. In this approach, individuals known as “mystery shoppers” or...
by Steven Czyrny | Apr 8, 2023 | Insights
In recent years, mobile surveys, also known as cell phone surveys, have gained immense popularity as a means of collecting data from customers. With the widespread use of mobile devices such as smartphones and tablets, businesses have turned to mobile surveys to...
by Steven Czyrny | Feb 20, 2023 | Insights
Strategic market research provides vital information about current trends. It is done via gathering, recording and assessing qualitative and quantitative data. The research work is typically carried out at various stages of a business cycle. It aids in identifying:...
by Steven Czyrny | Jul 21, 2020 | Insights
5 Benefits of Online Focus Groups for Small Businesses If you are trying to get more opinions about your services, digital focus groups can help. here are benefits of online focus groups for small businesses. Owning a small business is tough work. The odds of failure...
