by Steven Czyrny | Nov 12, 2023 | Insights
Good UX can mean the difference between a successful product and one that never takes off. As a CTO, it’s crucial to prioritize user experience (UX) in your product development process. But how do you know if you’re on the right track? That’s where...
by Steven Czyrny | Sep 19, 2023 | Insights
In the realm of business development and project management, a well-crafted Business Requirements Document (BRD) is the North Star that guides your endeavors. It’s the blueprint, the roadmap, and the bridge between your vision and its realization. So, what does it...
by Steven Czyrny | Feb 20, 2023 | Insights
Strategic market research provides vital information about current trends. It is done via gathering, recording and assessing qualitative and quantitative data. The research work is typically carried out at various stages of a business cycle. It aids in identifying:...
by Steven Czyrny | Jan 24, 2023 | Insights
Assessing and delivering what the customer needs, requires extensive analysis of customer behaviors, transformation, and expectations from a business. The survey industry is rapidly evolving and is expected to grow to $75.78 billion in 2023. Market research is a...
by Steven Czyrny | Dec 20, 2022 | Insights
Advertising market research is the process of understanding the advertising industry and its consumers. It involves studying advertising trends, analyzing data, and researching consumer behavior. This information is used to create effective advertising campaigns that...
