by Steven Czyrny | Aug 8, 2023 | Insights
Market research plays a crucial role in helping businesses understand their target audience, competition, and market trends. Among the various research methods available, in-depth interviews stand out as a valuable tool for gaining rich and nuanced insights. In this...
by Steven Czyrny | Aug 1, 2023 | Insights
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction with a company, product, or service. It was introduced by Fred Reichheld in 2003 through an article in the Harvard Business Review and has since become a widely adopted customer...
by Steven Czyrny | Mar 22, 2023 | Insights
Market research helps you know the viability of new products or services. It can also lower investment risks, identify potential business threats and ensure strategic planning. The global market research services industry reached about $74. 4 billion in 2020 and is...
