Search Engine Optimization (SEO): Gain Targeted, Organic Traffic

Search Engine Optimization (SEO) refers to the practice of improving your website’s ranking on search engines like Google (Search Engine Results Page, or SERP.)  We understand how to incorporate SEO practices while maintaining the user experience. 

The first step to building an online presence is website development proceeded by SEO or Search Engine Optimization. Businesses maintaining a website for their products and services invest in SEO to increase their site’s search engine ranking. Higher ranking translates to more exposure for the company, which in turn increases the number of organic visits and conversions. SEO is part of an interconnected “marketing strategy package” every business needs to employ to maximize website effectiveness.

SEO Defined

The simplest definition of SEO is the process of improving website visibility to produce organic search engine result pages or SERPs. The process involves incorporating elements on your website which responds to search engine algorithms. Some of the basic terms associated with SEO are:

SERP- SERP or Search Engine Results Page is the primary reason for doing SEO. Often called the results page, this is where every search engine query ends. Your objective in creating an SEO campaign is to secure the top spot in the SERPs of major search engines like Google.

On-page SEO- The process involves a web-page more “search-engine friendly.” We can help you achieve this by optimizing all the internal elements of your website. Like all marketing strategies, the guiding principle for SEO is relevance; thus what you are doing here is to make every web page more relevant, user-friendly, and easier to navigate. By doing these things, it is as if you are signaling to the search engine that it needs to rank your web page higher. Some examples of on-page SEO elements are meta description, title tags, and keyword density.

Off-page SEO- In contrast with on-page SEO, off-page SEO optimizes websites for higher SERP ranking. You can achieve top ranking by improving link popularity on the website. Optimizing links simple means making sure that they contain specific phrases and words that are relevant to the site. But like any SEO campaign, quality is more important than quantity, and the same applies to creating back-links.

Link building- This process pertains to generating links which leads back to the primary site URL, or in some case-specific pages or posts within the website. These links act to validate your website and get higher SERP ranking.

Title Tag- The title tag contains the HTML element of the web page title. It is a valuable SEO tool because it contains keywords that show up on SERPs. Search engines only allow one title tag per web page or document, which is why relevance is crucial.

Meta description- Meta descriptions are the summaries that appear below the title tag. It is a brief description of the contents of the page. The goal of a meta description is to help users decide whether or not the information on the page is relevant to their search.

Keyword research- Keywords are the basic components of an SEO campaign, and it is crucial to find the most relevant words used in search engine queries.

Target keywords- The next step after researching relevant keywords is to create target words which will be the focal point of the SEO campaign.

Rankings- Your website ranking pertains to the exact position on SERPs. Consequently, higher rankings also lead to higher web traffic. By applying SEO techniques correctly, we can aid you in achieving a higher ranking for your website.

What’s The SEO Process?

SEO is an evolving process because search engines, especially Google, continue to expand and refine their algorithms and criteria. They do this because they want to improve the relevance of search queries in helping users find what they are looking for. By helping you understand the basic principles of developing a good SEO campaign, our team can be your partner in achieving the results and goals you have set when you allotted resources to digital marketing. Some of the aspects of SEO which we will help you with include:

Keyword research

Web content development

Back-links creation

Guest blogging

Social media strategy

We will also assist in analyzing results and creating reports to identify campaign strengths and weaknesses. Our expertise is also in providing consultative measures to help you improve your SEO campaign as a response to the highly competitive market. If our services align with your goals, contact us to learn more about how we can be your partner in SEO.

Why Do You Need Search Engine Optimization (SEO)?

The advantages of ranking well on search engines are many, including:

Trust— Users trust these results on search engines, so if you are being shown to them based on their search query, they are more likely to want to learn more.

Sales Funnel— Sales is a numbers game. The more opportunities you have in your pipeline, the higher chance you have of closing those leads.  The companies that are performing better on search engines get up to 5 times more opportunities than those who don’t.

Cost-Effectiveness— While yes, there is a necessary investment that often needs to take place to help improve your SEO, once it reaches the level of maintaining those results, the cost per lead is far less than other methods because you don’t have to pay for every action.Search Engine Optimization combines many tactics that are typically organized into two categories: on-page, and off-page.

The Analyst Agency, LLC

The Analyst Agency is an operations & strategic consulting firm that provides comprehensive qualitative and quantitative market research, business analysis, and technology advisory services.


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Buffalo, NY  14202
(716) 771-0620


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