Market Research

Thorough Focused & Experienced

Gain Valuable Insights

Here at The Analyst Agency, we offer a full consultancy service to businesses who want to experience growth. One of the ways that we do this is by offering in-depth market research that helps you to identify opportunities for growth within your own business and your industry as a whole.

We offer a few different kinds of market research from primary research services to secondary research services and we make sure that you are always presented with key takeaways that you can use to improve your business in the long-term. At The Analyst Agency, we are thorough and use our experience to deliver results that you can rely on.

Qualitative & Quantitative Research Services

We’ve been carrying out qualitative and quantitative research projects for our clients for several years, establishing ourselves as the gold standard in reliable marketing research. We operate in both business to business and consumer markets to provide a wide range of qualitative and quantitative research services. Regardless of the type of business you operate, we’re confident that we can provide you with up-to-date market research to help you make better business decisions and create new products and services that appeal to your audience.

Specialists in Strategic Insights

Our passionate and experienced market research team consists of specialists that provide strong strategic insights. Whether you have clear targets to meet or are open to ideas, we can provide you with actionable market research to help grow your company and assist in developing new products and services.

By using an innovative approach that combines psychology with fundamental marketing concepts, we create bespoke sets of data that can provide true strategic insights into your chosen industry.

Exclusive Primary Research

If you’re looking for fresh data on a particular subject, then our team is fully-equipped to carry out primary research that connects you with your intended audience. We gather our research from qualified sources that will provide accurate insights into the markets that are relevant to your business.

We utilize traditional research strategies such as interviews, focus groups, questionnaires and surveys to carry out effective primary research. However, we also adopt modern technologies to extend our reach and provide market insights that go further than what our competitors can offer.

Comprehensive Secondary Research

When gathering and compiling research that has already been published, we make heavy use of our industry connections to ensure that we can provide you with accurate insights that are complete with sources and citations.

Whether it’s publicly available data from government agencies or exclusive insights published by private companies, we have access to a plethora of sources to give us an edge over our competition when it comes to high quality secondary research.

Qualitative Research Services

For companies that require a deeper understanding of the motivations, emotions and psychology of their audience, we provide best in class qualitative market research services that utilize a multitude of different sources. This is useful for companies that want to learn more about their customers, identify areas for improvement and develop a deeper understanding of what motivates their audience.

What is Qualitative Market Research?

Qualitative market research is often carried out when a company wants open-ended results to gain new insight into something. It’s not about objectivity, but instead, subjectivity to help analyze your audience’s motivations, emotions and psychology. This type of market research is unstructured by nature due to its open-ended approach.

Our team of experts will compile research and opinions through focus groups, observations and interviews. We’ll then analyze the data with a number of different strategies such as keyword analysis and drawing manual conclusions to help you interpret the results. The goal here is not to test a hypothesis or determine conclusions based on statistical evidence; instead, it’s all about engaging and studying your audience.

Quantitative Research Services

For companies that require accurate statistics through collecting, analyzing and organizing raw sets of data, we offer a variety of quantitative market research services. Our professional team of market research specialists will use a variety of primary and secondary research to compile the data that you’re interested in obtaining. With quantitative research, you’ll receive an objective and detailed look at market conditions that is perfectly structured, easy to read and 100% actionable.

What is Quantitative Market Research?

Quantitative market research is all about objectivity with numbers. This type of research aims to measure a topic using statistics and mathematics, making it perfect for collecting and analyzing a large set of data. For instance, if you want to know how many people bought a certain product or the percentage of people that utilize a specific service, our research team can provide you with accurate and objective insights into your chosen market.

We compile our quantitative research with the help of both primary and secondary sources. If you’re looking to save time or take advantage of existing research, then we can provide fast results by tapping into our connections and utilizing secondary research. However, if your project requires fresh and updated data, we’re more than happy to oblige by using a combination of surveys, observations, focus groups and questionnaires.

Market Research Services Designed For You

Market research is open-ended, able to provide different results based on what your business requires. Regardless if you’re building a new product, researching new markets or taking your business overseas, effective market research can provide actionable sets of data to help simplify difficult business decisions.

Whether you have a marketing project in mind or would like to learn more about our qualitative and quantitative research services, don’t hesitate to get in touch with us to learn more about how we can assist with your research. With our diverse and dedicated team of experts, industry connections and wide global reach, we’re confident that we can provide you with quality market research to accelerate your business growth.

Importance of Market Research

Market research is vital not only in the initial stages of setting up a business but also throughout the lifespan of your organisation. How can you beat the competition if you don’t know what your clients are looking for? How can you improve your business without knowing where to start? Market research has always been important, and this is why we are offering these services to help with your business’ continued improvement.

Market research is important for a number of reasons including the fact that it can help to guarantee the success of your marketing campaigns and sales. Market research can also help you to minimize loss in the business as you won’t be taking any risks without the research to back it up. By taking the time, or allowing us to take the time, to do proper market research, you can stay in touch with your clients and find new business opportunities that will guarantee success.

Why The Analyst Agency?

There may be many companies out there who offer market research services so why would you choose The Analyst Agency? Firstly, this is not the only service that we offer and so you can enjoy a bespoke, inclusive package when you use us for our consulting services.

We have been working hard in this industry for many years now and so we know how to make sure that our clients are pleased with what they receive when we have finished a project.

Your market research will not only be extensive, but it will be easy to understand, and it will help you to improve your business as a whole. Whether you are a small business or a large organisation, we have the tools that you need to gain the valuable insights into your own business and the actions of your competitors.

Learn More About Our Market Research Services

If you are interested in trying out any of our research services, then don’t hesitate to get in touch! We will talk you through our market research services and find the right solution for your business.

 

The Analyst Agency is an operations & strategic consulting firm that provides comprehensive qualitative and quantitative market research, business analysis, and technology advisory services.

THE ANALYST AGENCY, LLC

50 Fountain Plaza, Suite 1400
Buffalo, NY  14202
(716) 771-0620
info@theanalystagency.com