Why Is Data Important for Small Business Success?

Why Is Data Important for Small Business Success?

By Steven Czyrny Running a business works on understanding and managing the dozens, if not hundreds, of variables. No matter the size, there is a lot of data and details. So, why is data important? From your client's information to market details and industry secrets,...

A Quick Guide to SEO vs. PPC Search Engine Strategies

A Quick Guide to SEO vs. PPC Search Engine Strategies

PPC: Incorporating Paid Search PPC stands for pay per click. It’s a form of paid SEO in which you only pay when someone clicks on your ad. This method also uses keywords to generate relevant content. When you search for something on Google, you'll notice several "ads"...

A Guide to Predictive Analytics Marketing

A Guide to Predictive Analytics Marketing

A Guide to Predictive Analytics Marketing By Steven Czyrny According to a Forbes Study, about 86% of big companies in North America revealed to have applied predictive analytics marketing. This technology has had a positive return on investment. Predictive...

7 Ways to Use Social Media to Boost SEO

7 Ways to Use Social Media to Boost SEO

7 Ways to Use Social Media to Boost SEO By Steven Czyrny Currently, there are over 2.7 billion active social media users. With the potential to reach millions of users, social media is a powerful SEO and marketing tool. Social media SEO strategies are not to be...