How to Run a Successful Small Business Digital Marketing Campaign
By Steven Czyrny
Are you a small business owner and want to give yourself a competitive edge? Click here to learn how to run a strong digital marketing campaign.
We understand that running a small business online or brick and mortar is hard. You’re making a million decisions a day, and while you know marketing is important, you don’t know where to start.
Drafting a digital marketing campaign is essential to growing your business. It drives traffic to your site and increases conversions. There are many options available, from search engine optimization to pay per click advertising. How do you know which avenues are best for you?
We’ll show you what steps you need to take to create an on-target marketing campaign and help bring your business to the next level.
Choose the Right Digital Marketing Avenues
Digital marketing is a blanket term that covers all types of online marketing, including SEO, PPC, social media management, content marketing, email marketing, and more. Each of these has their own separate branches as well.
Determine what your goals are and choose the right avenues. Don’t choose more than a couple to start or else you might get overwhelmed. If you want immediate sales, online advertising might be best. The downside is it costs money upfront, and you’re not guaranteed sales.
SEO is perfect for long term sales, but it can take months before there’s any real change in ranking. Social media is more about engaging your customers and building your brand. Content marketing is worthwhile, but also time-consuming.
What’s the Budget for Your Digital Marketing Campaign?
You want to have enough budget to get the best bang for your buck, but you don’t want to overspend or underspend. Your biggest expense would be PPC and the potential for the biggest loss. A poorly ran PPC campaign can cost you the entire budget and get little back.
It’s important to keep an eye on your PPC campaigns. Social media isn’t like the old days. If you want to gain likes, shares, etc., then you need to pay to get your post or tweet out to the masses. The higher your budget means the further your post reaches.
SEO is more an investment in time than money. If you do it yourself, there is no cost. It takes a long time to take effect, but how well you do depends on the amount of time you put into it.
Don’t try and use as little budget as possible. Treat it as you would any other marketing campaign. If you’re worried about mismanaging your PPC or having the time for SEO, then you can hire an agency.
They’ll work with you to maximize performance, but they will have a cost to run your campaigns.
Learn and Expand
Once you’ve mastered the first couple outlets, you can expand out into the others. This includes expanding beyond Facebook or Twitter and into Instagram. You can begin trying to find guest posting opportunities for backlinks or improve your blog content to increase domain authority for Google.
The key is to monitor your campaign and see where there should be improvements or if an aspect should be eliminated entirely. You may find PPC or SEO isn’t improving much, so cut back and focus on social media, etc.
You Can Do It
We understand that running your own digital marketing campaign can seem daunting. It can be overwhelming at first, but you’ll quickly learn the ropes. If it ever gets too much for you, then you can hire an agency to help.
For more information about digital marketing, please explore our site.