You’ve worked hard to build a formidable brand, and you may have even designed a new product and done proof of concept. Now you need to do your research on the market, your competitors, and your target audiences. How do you approach your research? Quantitatively, qualitatively, or ethnographically? This is where you will have to bring a research consultant on board. It isn’t difficult to find a research consulting firm, but it is tricky finding the right one. Let’s take a look at how you can find the right one for your business.
1. Do your Research
When you search for one online, you can compile a list of possible options and compare each of them. You can even read through some reviews and learn about how what they offer, their requirements, their pricing, and their company’s policies by scrolling through their website. The internet has countless resources to rely on, so make sure you take advantage of it.
2. Check the Official Records
Once you have shortlisted at least four consulting firms, vet their official written records. Most consulting firms will willingly welcome your due diligence, and it proves they have nothing to hide. You can also check other print or published materials for any legal issue of the firm you’re considering.
Next, analyze and appraise potential research consulting firms using all the information you’ve spent hours or days collecting. If this is your first time looking for a research consulting firm, then you may struggle to determine what makes a firm viable. It’s vital to ensure you hire the right company for your research.
4. Ask for Referrals
The easiest way to land the right consulting firm is to ask for a recommendation and referrals. Inquire from your trusted business partners or colleagues who may have had experience with a firm. They can help you find the right one for your needs.
5. Book an Initial Appointment
Finally, call research consulting firms you’re interested in and set up meetings. Before doing this, you should have your own needs clearly articulated so your discussion with a team is meaningful. Once the initial interactions are over, the research consulting firms will send you proposals for consideration. Reading through these carefully will help you see which research consulting firm really understood your expressed needs. Ask direct questions about anything you don’t understand. With these, you’re on your way to hiring the best possible research consulting firm.
With 44,000 establishments offering market research services in the United States, according to QuestionPro, you’ll be able to find the right firm in no time. Get in touch with us today if you’re looking for a reputable research consulting firm to hire. We’ll be happy to answer any questions you may have.