Digital Marketing

Digital Marketing: Reach Your Target Audience

 

The Analyst Agency helps clients achieve their goals by focusing on digital marketing strategies that integrate with their overall messaging, drive results, and enhance their brands’ image.

What Is Digital Marketing?

This brief video from the Frankfurt School of Finance & Management, can be a good place to start, to get a better understanding of what digital marketing can do to help grow your business.

 

Targeted digital marketing can have a major impact on your brands’ image, awareness, and sales. We can help put your company in front of your ideal audience with social media, pay-per-click ads, media buying, etc. and provide you with detailed spreadsheets and easy to understand data.

Digital Marketing Trends

For impactful digital marketing, you need a comprehensive strategy that takes advantage of all of the tactics available.

Our video below can give you some ideas that take into account the latest digital marketing trends:

The Analyst Agency offers comprehensive digital marketing services that provides some clear advantages over traditional forms of marketing and advertising:

Easier accessibility to your potential clients and customers

Easier analysis of what is working and what isn’t

Easier platforms for quickly making revisions to campaigns

We ensure that you will see a driven, diligent, and results-focused partner when you work with us.

Our Digital Marketing Services

One stop shop for your digital marketing needs.

At The Analyst Agency, strategy comes first.  We work with you to set goals according to the S.M.A.R.T. Criteria of project management:

S=Specific (target a specific area of improvement)

M=Measurable (quantifiable indicators of progress)

A=Achievable (action-oriented goals that are realistic)

R=Relevant (goals that align with your overall business strategy & mission)

T=Time-Related (specific timeline for measuring results)

Our digital marketing services are tailored to meet your specifications.  We don’t offer fixed pricing or packages, because we realize every client’s needs are unique and evolve over time.

We can help your team in a variety of ways, including:

Website Design & Development

We build websites that are responsive and look amazing. Let us show you how design can significantly improve sales and achieve your business objectives sooner using the conversion-oriented design approach.

Our web designers are involved in the project from a very early stage and love to communicate visually using low and high-fidelity sketches and full web design concepts. Our web designers will seek your input and feedback at various stages during design. Feel free to ask as many questions about web design as you wish. You will love the web design process as much as we do.

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Social Media Management & Marketing: Content, Interaction, Growth

Social media is  huge component of digital marketing, with hundreds of networks, and billions of users.

Maintaining & growing a presence on social media takes planning, consistency, along with a lot of research, and diligence.

It’s not that social media is overly complex– it isn’t. However, it is something that can be overwhelming, and get lost in the shuffle of the day to day operations of your business.  Let our team manage your social media content, so you can focus on the things you need.

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Premier Online Media Buying: Digital Marketing With Brand Building Power

Digital advertising, including online banner ads with premier media partners offers great exposure.  Positioning your brand in the best light, can be the difference between earning new business, and asking why your awareness is lower than you’d like.  We are constantly analyzing the best placements and methods to provide the best return on investment.  We work with expert media buying partners that allow for significant cost savings, beautiful design work, eye-catching copy, on the top media sites and news outlets.  For companies who are looking to reach multiple markets, or a national (or international) audience, this can be a great solution for you.

Placing your company on premier websites does wonders for your brands’ image.

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Digital Transformation In Business Process Management

Digital Transformation. What does “digital transformation” mean? Digital transformation is the profound transformation of business and organizational activities, processes, competencies and models to fully leverage the changes and opportunities of a mix of digital technologies and their accelerating impact across society in a strategic and prioritized way, with present and future shifts in mind.

Solutions: Improve the efficiency of your business, by developing software applications to automate your internal business processes.

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Email Marketing: Leverage Your Email List Effectively

If you have a good quality list of prospect or customer emails, and don’t know how to use that effectively, The Analyst Agency can be a great resource for you.  Email marketing offers a ton of customization, personalization, and control of message that can help you sell in a different way than other forms of marketing.  Furthermore, if you don’t have an email list, we can help with that too (click here to see our sales support services.)

Email marketing is used by major brands and politicians, because it can be a great way to communicate to your customers, prospects, and clients.

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Search Engine Marketing (Pay-Per-Click Advertising)

Search is the most direct way people find you online.  A great way to reach those people is through pay per click advertising.  What makes pay per click attractive is you can control based on keywords and location, who sees your ads.  Unlike online media buying, pay per click campaigns can cost essentially whatever you’d like.  If you want to only spend a couple hundreds of dollars per month, search engine marketing gives you that option.

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Search Engine Optimization (SEO): Gain Targeted, Organic Traffic

Search Engine Optimization (SEO) refers to the practice of improving your website’s ranking on search engines like Google (Search Engine Results Page, or SERP.)  We understand how to incorporate SEO practices while maintaining the user experience.

Our team has experience incorporating different SEO techniques that gives a higher level of visibility.

As our name suggests– we will analyze results, provide detailed reports looking at the strengths and weaknesses of the campaigns, and provide consultative measures to improve this very critical element in today’s marketplace.

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Consulting & Strategic Advice: Add Our Digital Marketing Experts To Your Team

We understand that your company may have a agency or individual responsible for some, or all of these services, and that is okay! We have worked in those situations before– working with ad agencies or marketing directors, and providing supplemental services or support to help companies in these challenging areas, as well as our other services.

If you’re just looking for more support, and a partner to help guide strategy, and not replace your current vendors or team members, we would love to help. We offer creative solutions, and have a large network of talented people and companies to help you in many ways.

The Analyst Agency is an operations & strategic consulting firm that provides comprehensive qualitative and quantitative market research, business analysis, and technology advisory services.

THE ANALYST AGENCY, LLC

50 Fountain Plaza, Suite 1400
Buffalo, NY  14202
(716) 771-0620
info@theanalystagency.com