The fundamental aim of doing any online survey with market research questions is to make effective decisions that expand your business by selling more to both existing customers and acquiring new consumers by improving the effectiveness of your
product/service to better meet their demands. When you look closely, you’ll notice that we’re making these selections with the goal of becoming the apparent choice for that ideal consumer. To accomplish this and meet market research objectives, you here are some questions you should consider to ask yourself as you look to develop a survey.
1. Who is your ideal client?
Gender, education level, income level, or location are common demographic market research questions. You can expand on
these questions to learn more about your potential customer’s careers or whether they are a parent or a pet owner. Don’t cut corners on demographics or psychographics. Get pretty creative with them if anything.
2. What are their difficulties?
Another underlying set of information that market researchers look for in their ideal consumers is “What are the top 5 to 7 annoyances they have when interacting with our product or service?”
3. What does your ideal consumer truly desire?
Whatever way you phrase the market research questions (and there are innumerable different variations), all we truly want to
know is what our consumers will buy as a solution. What do they WISH for? Of course, they won’t claim they desire
something that doesn’t yet exist. Giving your respondents samples of product offerings and combinations and seeing how
they assess them is one smart method to get at these demands.
4. What distinguishes you from your competitors?
Competitive analysis and benchmarking are essential if you want to boost your product's profitability and establish your
brand. Asking customers how happy they are with a certain product or service is an efficient technique to measure or
identify differentiators or competitive advantages. Getting the qualities correct is critical when conducting these market
5. Who are our current customers?
A critical research measure to monitor is who is currently purchasing a product or service from you. Making inferences
from the existing purchasing group allows you to target and market to a similar potential audience. This is likewise an
excellent spot to use demographic questions extensively, but it also helps to track other elements such as regional measures.
You don’t want to ignore your current consumer base while simultaneously being smart and agile in acquiring new
customers for your company.
6. Why aren’t more people buying from us?
While it is critical to identify your future customers and map your current customer base, you must also identify who is not
purchasing from you. This information is critical for determining whether a product or service has flaws and when customers
abandon the purchasing process.
7. Who will be able to buy from us in the future?
It is well known that it is approximately ten times more expensive to acquire a new customer than it is to retain an
existing one. That is not, however, an excuse not to pursue new business. As a result, it is critical to have a clear vision of your
prospective future business. Targeting potential customers is a combination of customer demographics that have already
purchased from you and demographics to whom you advertise and market.
Keep these seven questions in mind while designing your online survey, and everyone involved will save time, which will help save money. If you need assistance, contact us and we will be happy to help!