7 Ways to Use Social Media to Boost SEO
By Steven Czyrny
Currently, there are over 2.7 billion active social media users. With the potential to reach millions of users, social media is a powerful SEO and marketing tool.
Social media SEO strategies are not to be confused with social ranking. The goal here is to increase your site’s visibility and drive organic traffic.
Although Google insists that social signals do not drastically affect SERP ranking, there are still several ways to build organic traffic from social media followers. Here are seven such ways guaranteed to boost SEO using social channels.
1. Grow Your Followers
Digital marketing is all about how large an audience you can reach. The first step towards using social media to grow traffic is to secure followers.
There are many ways to increase social media followers. They all involve frequent engagements with your audience. The most effective methods are increasing social media activities and interaction, posting attractive content, and getting involved and contributing to popular trends on social media.
2. Link Building
All social media platforms encourage inbound and external links in posts. Businesses can use this to their advantage to link to high-quality, authoritative content.
Links can also lead back to specific pages on your site.
The more diverse the links, the more you’ll attract search engines’ attention. Google has already confirmed that links are crucial ranking factors.
3. Optimize Posts for Searches
Social media search results are still heavily reliant on keywords.
Optimize all social posts for particular search queries. Create posts on diverse topics to attract different readers. Include images, video, and other media to enrich your posts.
4. Content Promotion
The major social media platforms like Facebook, Twitter, and Instagram have built-in sponsoring systems for promoting posts and content. Although sponsored content does not get as many readers as regular content, it still gets a lot of attention and responses.
This is a great way to reach a broad audience with a low number of followers.
5. Local Optimization
Social media provides businesses with the opportunity to get involved with local communities.
You can do this by engaging with local companies on social media and getting involved in local social events. This sends local-specific signals to search engines, which boosts local SEO.
6. Promote Brand Awareness
Promote your brand recognition and association by building a reputation on social media.
An increased brand presence on social media boosts SEO ranking significantly. To do this, you have to make relevant posts portraying your brand’s mission, identity, and voice.
7. Social Influencers Can Boost SEO
Social influencers are still a big part of social media marketing. In growing SEO ranking, influencers act as inbound links connecting to specific audiences.
What’s more, they build brand credibility and trust. Influencers are also a great way to reach vast audiences.
The Takeaway
As it turns out, social media is a robust SEO boosting tool. However, successful SEO efforts on social media require a combination of several techniques.
It all begins with learning about your target audience and finding the most effective way to communicate with them on social media, then leading them back to your site. Attracting traffic using social media may seem like a challenging task, but the results are worth it.
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